Black Label

A premium take on our heritage designs, Black Label is Western style at its best. We’ve refined our signature shirts with stylish patterns, upscale materials, improved fits and authentic details. Perfect for elevating any Western wardrobe, Black Label is well-suited to days at the office, rodeo round-ups or nights out on the town.


Black Label brings a feeling of luxury to Western wear. With a focus on high quality construction and unparalleled comfort, Black Label is next level Western style.

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With Black Label, it’s all in the details. Contrasting prints at the collar and cuffs leave a lasting impression. The vintage-inspired Ely tag on the cuff is a nod to over 140 years of authentic heritage. From the comfortable, stretch fit to the premium pearl snap finish, it doesn’t get any better than this.

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Hailing from South Texas, singer Charley Crockett’s sound blends the best of country, blues, honky-tonk and R&B. Ever the traditionalist, he pays homage to country’s legacy while pushing the musical boundaries into the future. That’s why Crockett fit the bill to star in our Black Label campaign.

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